PDF Download Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)
PDF Download Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)
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Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)
PDF Download Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)
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About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
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Product details
Series: 2019 Updated Edition (Book 2019)
Paperback: 452 pages
Publisher: CreateSpace Independent Publishing Platform; Workbook edition (October 17, 2016)
Language: English
ISBN-10: 1539598144
ISBN-13: 978-1539598145
Product Dimensions:
8.5 x 1 x 11 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
270 customer reviews
Amazon Best Sellers Rank:
#27,504 in Books (See Top 100 in Books)
Apparently there is a rebate offer inside this book for writing a review of this book. The nice thing though, is it doesn't have to be good. You get the rebate regardless. So, I'll give it to you straight up:Pros:The book is easy to follow.It's great for beginners (if you are a beginner that's a pro)It covers the main social platforms of todayThere are a lot of noted resources for supportCons:The book is only the basicsThe book does not dive into how to make money using social media, just how to use it. For example, it talks about Pinterest, but not how you make money doing the things you're told to do. (At least not in great detail)The how to use it is limited to one central idea. (For example, LinkedIn is all about building a profile, but nothing about advertising)The book isn't digital. This book would be great in a digital format wherein you could interact with it, check out the many links, etc.Result:If I'm unfamiliar with a specific platform, this book gives me a great, fast into to that platform. The book is awesome if you're a one-man-marketing department with a need to quickly get up to speed. As a professor, I probably wouldn't use this book because of it's basic nature, but as an entrepreneur with a small business I see the application.My $0.02
I have been a virtual student of Dr. Jason McDonald for the past 5 or so years. I went from zero knowledge about SEO to becoming a competent content creator who has enjoyed writing articles and blogs for concerns all across the USA, and in the United Kingdom as well. Dr. McDonald has also allowed me to be a part of his webinars, which are virtual classrooms in which he teaches the ever-changing science of SEO.If you don't want to waste time sorting through all the dubious advice of the thousands of SEO "gurus," and you want to avoid getting tainted advice that could get you BANNED from Google, YouTube, Amazon, and other essential platforms, then gift yourself a copy of this book and get signed up for Dr. Jason McDonald's webinars. He also has a special web page for purchasers of the book where you can download tons of free, and valuable SEO tools, worksheets, and more.If you follow my reviews on Amazon, you know that I am generally very hard-nosed. I want my readers to get the best value for their hard-earned dollar. This review community has saved me from wasting money on many occasions, and I always seek to do likewise for others. Be careful when you see the ONE STAR WONDERS and other detractors. Jason McDonald and the JM Internet Group are an established, authoritative source for social media marketing, SEO, and related topics. To state otherwise is simply disingenuous.This book will be an invaluable asset to anyone seeking to learn and deploy the latest and greatest SEO techniques.
As the title states, this is a workbook. It is not a broad book, desiring to change your viewpoint from which you will then build a strategy. Nor is it a book working at the nano level, all about making those tiny tweaks which change your "metrics" by 3%. Instead, this book gives you the basic understanding of how the major social media platforms work, and how to navigate them. Jason (the author) provides valuable examples and details for context to see how each might (or might not) fit into your own work and customer interaction. And then he gives you specific tasks to help you determine what you should be focusing on, help you gather relevant, specific information, and begin building what will serve you best. Most importantly, McDonald is super encouraging, and shapes your expectations (of the platforms and yourself in this work). His website has a huge amount of supporting pages which expand and personalize what the book provides.Cons:The book is only the basicsThe book does not dive into how to make money using social media, just how to use it. For example, it talks about Pinterest, but not how you make money doing the things you're told to do. (At least not in great detail)The how to use it is limited to one central idea. (For example, LinkedIn is all about building a profile, but nothing about advertising)
I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!
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